There are also over a hundred games in the Xbox Cloud Gaming library that support dedicated touch controls. Xbox Cloud Gaming is designed to let you play Xbox console games on (and with) the devices that you have to hand – you could, for example, play Sea of Thieves on an iPad and control your ship with a DualSense controller if you wanted to. What's clear is that Xbox Game Pass has a branding problem with no easy solution.An often overlooked bonus of an Xbox Game Pass Ultimate subscription is your ability to stream hundreds of high-quality games anywhere with a solid internet connection. Games like Hellblade: Senua’s Saga could deliver a “prestige” experience on Xbox to draw more folks to Game Pass, but it is too early to speculate on that. Outside of Cuphead and the Ori franchise, Xbox doesn’t have universally beloved titles like those on PlayStation 4 and Nintendo Switch. That said, better first-party titles could help. However, it’s hard imagining big publishers like Ubisoft, Square Enix, or EA putting their games on Game Pass at launch and potentially undermining sales. Having more third-party games releasing at launch or near launch could help. Xbox owners know about the service and what it providess, so clearly visibility isn’t an issue. It’s right there front and center on the Xbox dashboard whenever they turn on their console. So how does Microsoft get more Xbox Live members to upgrade to Xbox Game Pass Ultimate? Users know the service exists. To them, Game Pass doesn’t have much to offer. No dedicated CoD player is going to wait almost a year to get their fix. And though it’s not a sports game, we can also lump the Call of Duty series into this category. If you’re a hardcore Madden player, you won’t want to wait eight months to play the most recent entry when a new one is right around the corner.
As I said up top, it is rare for Game Pass to get third-party games at launch. Game Pass has little value for this group.
The people who buy these titles vastly outnumber the amount of “core” gamers. Sports games on annual schedules, such as FIFA, Madden and NBA2K, account for a large portion of yearly game sales.
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